New BOOK out

IT IS OUT SOON - the NEW BRAND ELEVATION BOOK by Wolfgang Schaeferand JP Kuehlwein.

Pleased to be contributing with a chapter on my journey with LAKRIDS BY BÜLOW.

Our relation goes back to early fall of 2016, where we created the first Ueber Brand podcast episode in a recording triangle between New York - Copenhagen - Berlin.

Their 2nd and new book BRAND ELEVANTION - Lessons in Ueber-Branding is shipping from early January in the US and late January in Europe and published by Kogan Page Helen Kogan.

Here is my own short introduction to the new book and my own chapter alongside contributions and recommendations by Virginie Helias - Chris Dale - Leonardo Chavez - Vincent Stanley - DOUGLAS ATKIN - James Geikie - Samantha Yarwood and Tom Szaky

Happy reading and wish you all an amazing start to 2021.